Hands-on support with a collaborative approach.
The team at Mainsail was purpose-built over 20 years with experienced growth equity investors and software operators. We have collaborated with more than 100 software companies during our careers, and we still come to work every day ready for more.
Our Operations Team is comprised of former Heads of Product, Pricing and Sales; VPs of Marketing and Customer Success; CFO, CTO and legal professionals with decades of combined experience inside fast-moving B2B software companies.
As full-time employees of Mainsail, we are committed to delivering best practices to our portfolio through hands-on project work, ongoing advisory engagements, and a combination of in-person and virtual cross-portfolio roundtables and summits.
Our goal is to help you:
Leverage Mainsail’s industry network and team to help recruit, develop and retain talent, and build your first board of directors with experienced members who can help you grow. We have supported more than 240 talent searches in the last five years.
Give your teams access to our Leadership Acceleration Program, which included 450+ executive coaching sessions and 150+ new manager training graduates in just two years.
Executive & Board Hiring
HR Best Practices
Onboarding & Employee Experience
Leadership Development
New Manager Training
Diversity Initiatives
Culture
With access to product and engineering best practices, pricing and packaging tools, and insights from highly experienced technology leaders, our portfolio partners get help developing powerful, adaptable and intuitive B2B software. Leverage these resources to identify and validate possible new verticals for expansion, align your roadmap to customer growth, and explore potential AI opportunities.
Agile Product Development
Market Segmentation
Persona Development
Messaging/Positioning
Buy/Build/Partner Evaluation
Win/Loss Analysis
Pricing Optimization
Payments Integration
Get support in delivering on your promise to help customers optimize and grow their businesses by transforming your own sales, marketing, and CX. Leverage Mainsail’s data-driven best practices to target your ideal customer base, reduce churn, scale your team, and optimize revenue operations. Enable accelerated, predictable and efficient growth while avoiding costly missteps as you scale for success.
Sales Org Design
Sales Territories
Quota & Comp
Customer Expansion
Marketing Strategy
Channel/Partner
Customer Success
Tap into Mainsail’s experience to build out an effective infrastructure for supporting rapid and sustained growth. Gain access to industry benchmarks and best practices across technology, finance, legal, and M&A to help you make data-driven decisions, proactively manage your growth, and prepare for an exit.
KPIs/Data/Reporting
Financial Planning
Financial Systems & Processes
Budgeting & Forecasting
Cybersecurity Standards
M&A Diligence
Legal Best Practices
Members of the Mainsail community gain access to programs and events that connect them with peers and help set up their teams for success.
Cross-functional leadership development with customized paths for managers and executives.
Compendium of female leaders from Mainsail and our portfolio who exchange ideas and support one another.
Leaders from across the Mainsail portfolio network, exchange ideas and develop strategies for accelerating growth.
