Experienced tech entrepreneur Tobe Thompson launched SmartMoving in 2018 to help moving company owners address the inefficiencies and complexities of their business. Tobe found that existing software in the market was not meeting their needs, so he purpose-built an all-in-one platform to help moving businesses optimize operations and drive profitability.
The moving industry continued to grow, and SmartMoving’s customers wanted to take their businesses to the next level. In 2022, Tobe and his team sought out a private equity partner who could support the company’s mission to deliver the best tools, training, and support in the industry, and empower its team to meet and exceed the needs of SmartMoving customers.
Finding a partner that could augment their knowledge and bring operations specialists to the table, not just capital, was critical. Tobe had met other PE firms, but he found that Mainsail’s Operations Team was significantly larger and offered a greater depth of resources.
Tobe and his team also wanted to make sure that they woke up every day excited to come to work, even after selling a majority ownership stake to an outside firm. Choosing a collaborative investor like Mainsail, who would be involved without being overbearing and that the SmartMoving team enjoyed working with, was essential.
In August 2022, Mainsail invested $41.5 million in SmartMoving to help build on its strong foundation with accelerated product development and enhancements to its services and support for its customers.
