Why Mainsail

Purpose-built to help
B2B software companies
scale and grow.

Bootstrapped isn’t a buzzword. It’s a unique discipline that we respect and admire.

You’re proud of what you built, but there is more you want to achieve. Mainsail believes it is a privilege to help founders like you achieve your dreams while respecting the commitment to culture and customers that got you this far.

Hear what founders say about Mainsail
Hear From Founders
B2B software is your core focus.
It’s ours, too.

Building a B2B software leader is hard and rarely achieved alone. The Mainsail team has worked with 100+ software companies during our careers, culminating in powerful best practices. Today, we believe in working with a concentrated portfolio of companies in an effort to maximize their potential for market leadership.

"In researching potential investment partners, I found that Mainsail understood the challenges we were going through as we scaled and they had the resources to help us attack the broader market opportunity."

Jared Green
Founder | PestRoutes
24
Operations Team Members to Help You Grow
1,500+
Strategic Engagements with Portfolio Companies Per Year
50+
Platform Investments with Bootstrapped Companies
20+
Years Investing in B2B Software Companies
Insights that can help accelerate growth in B2B SaaS

Explore Mainsail’s best practices in Talent, Sales, Marketing, Product & Engineering, Pricing, Customer Success, Finance and more.

While you built a great company, we built the team to help it grow faster.

You already have what it takes to make it as a bootstrapped company – a vision, a great product, and financial and operational discipline. Mainsail’s full-time, dedicated Operations Team has the tools and experience to help as you strive to grow faster, scale efficiently, and achieve market leadership.

Most importantly, we value active listening and empathy over having the loudest voice in the room. Our investments are partnerships aligned around a common vision – yours.

Meet our Operations Team

"They have a purpose-built team with deep operational experience that will work side by side with us to help plan our roadmap. Mainsail aligned with our values, growth plan, and demonstrated the integrity we were looking for in a partner."

Tobe Thompson
Founder | SmartMoving
With culture as a priority, we can do great things together.

Every founder we partner with knows that they would not be where they are today without people and culture at the center of their company’s success.

We share that appreciation and not only maintain a culture of high integrity, curiosity and passion for our work, but also celebrate and add to the unique culture of every company with which we partner.

Our Culture & Values

Certain statements about Mainsail Management Company, LLC (“Mainsail” or “Mainsail Partners”) made by portfolio company executives herein are intended to illustrate Mainsail’s business relationship with such persons, including with respect to Mainsail’s facilities as a business partner, rather than Mainsail’s capabilities or expertise with respect to investment advisory services. Portfolio company executives were not compensated in connection with their participation, although they generally receive compensation and investment opportunities in connection with their portfolio company roles, and in certain cases are also owners of portfolio company securities and/or investors in Mainsail-sponsored vehicles. Such compensation and investments subject participants to potential conflicts of interest in making the statements herein.

The portfolio companies identified do not represent all of the investments made or recommended by Mainsail and were not selected based on the performance of such investments. These investments are meant to show a portion of the Mainsail portfolio and are not intended to be representative of any current or future investments. There can be no assurance any fund managed by Mainsail will be able to consummate investments with the same or similar characteristics to the portfolio companies described herein, or that, if consummated, such investments will be profitable. For more information on Mainsail’s portfolio companies, please refer to the Portfolio page.