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  • Why Mainsail
    • Bootstrapped Focus
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    • Our Culture
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    • Best Practices
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Optimizing your Content Marketing Strategy to Boost Sales
Marketing, Best Practices

Optimizing your Content Marketing Strategy to Boost Sales

// Matt Buckley

Content marketing and search optimization (SEO) strategies are constantly evolving, which can make them seem like ever-moving targets. To uncover current best practices, we invited John-Henry Scherck, the founder of Growth Plays, to meet with marketing leaders from across Mainsail’s portfolio.

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Sales, Marketing, Best Practices
How to Reduce Risks in Your Investments in Sales and Marketing in 2021

How to Reduce Risks in Your Investments in Sales and Marketing in 2021

Jun 10, 2021 // Phil Stern

Sales, Marketing
How to calculate annual market vend – a better way for recurring revenue companies to think about TAM

How to calculate annual market vend – a better way for recurring revenue companies to think about TAM

Sep 8, 2020 // Kate Hopkins

Marketing
Reassess your Marketing Strategy to Navigate Market Volatility

Reassess your Marketing Strategy to Navigate Market Volatility

Mar 27, 2020 // Matt Buckley

Marketing
Don’t Let Marketing Be Your Weakest Link

Don’t Let Marketing Be Your Weakest Link

Jun 6, 2019 // Matt Buckley

Sales, Marketing
Mainsail’s Top Takeaways from SaaStr 2019

Mainsail’s Top Takeaways from SaaStr 2019

Feb 20, 2019 // Matt Buckley

Marketing
Set Marketing Goals for 2019

Set Marketing Goals for 2019

Oct 19, 2018 // Matt Buckley

Talent, Marketing
Your First Real Marketing Hire

Your First Real Marketing Hire

Nov 11, 2016 // Emily Azevedo

Sales, Marketing
Account Based Marketing Is No Longer Just for the Enterprise

Account Based Marketing Is No Longer Just for the Enterprise

Oct 15, 2016 // Matt Buckley


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