Mainsail Partners Founder Friendly

Mainsail Partners is honored to be recognized as a founder-friendly investment firm by Inc. Magazine for the fourth year in a row.

We admire and respect bootstrapped founders and we remain dedicated to providing hands-on, collaborative support for their growth. Our purpose-built team specializes in guiding software founders through the crucial phases of their growth journey. See below for some of the reasons founders choose Mainsail as their partner.

Mainsail Partners Awarded Inc. Magazine Founder-Friendly Award for Fourth Consecutive Year.


Why Founders Choose Mainsail

“‘Founder-friendly is the Holy Grail that every founder looks for in an investment partner—someone who is collaborative, there to help in any way, and who takes responsibility with you for things that go well and things that don’t. It should be a team effort, and Mainsail does a great job at being a collaborative partner every step of the way.”

– Ben Hodson, Co-Founder and CEO of JobNimbus


“ They have a purpose-built team with deep operational experience that will work side by side with us to help plan our roadmap. Mainsail aligned with our values, growth plan, and demonstrated the integrity we were looking for in a partner.”
– Tobe Thompson, Founder and CEO of SmartMoving

“Mainsail’s reputation and the importance they place on relationships is impeccable. Most of all, they believe in our team and vision for the future!” -Jasen Barnes, Co-Founder of Flight Schedule Pro
Read More>>


“We had talked with several different growth equity firms over the years, but Mainsail Partners always stood out to me because of their reputation for preserving the “core” of the companies they partner with.” -John Forbes, Founder of Centerbase
Read More>>

“They have focused on building and supporting a portfolio of bootstrapped companies like our own (including in similar industries) and took the time to really understand our vision for the future. They have a purpose-built team with deep operational experience that will work side by side with us to help chart our course.”
– Marc Balzamo, Co-Founder of Fexa
Read More>>

“Boostlingo had many firms contact us and were interested in making an investment but Mainsail had a compelling case. They have a strong background in building sales and marketing machines and I got to know the Mainsail investors very well for the six months leading up to the deal and ultimately decided to go with them. ” – Bryan Forrester, Co-Founder and CEO of Boostlingo
Read More>>

When we set out to choose an investment partner, we were careful to find the right team that understood the long-term vision we aimed to build. That’s why we selected Mainsail, a founder-friendly company that truly understands and supports what we’re trying to do. – Caleb Frankel, Founder and CEO of Instinct Science
Read More>>

“Mainsail was a true partner from day one, providing hands-on operational support in every facet of our business. Mainsail had the utmost respect for the culture of our company as they collaborated with our team in our next phase of growth.”

– Elizabeth Francisco, President of ResMan


“They have the values that respect and appreciate the bootstrap culture. They are willing to allow that to sustain while introducing the necessary changes at the same time.”
– Dan Kerpelman, Founder & CEO of Bio-Optronics

“Mainsail out listened everybody. That’s what they’re great at. And they listened to our business. They understood our customers. They understood us. They understood our competitive landscape.”
– Kurt Long, Founder & CEO of FairWarning

Awards and Accolades


Certain statements about Mainsail Management Company, LLC (“Mainsail” or “Mainsail Partners”) made by portfolio company executives herein are intended to illustrate Mainsail’s business relationship with such persons, including with respect to Mainsail’s facilities as a business partner, rather than Mainsail’s capabilities or expertise with respect to investment advisory services. Portfolio company executives were not compensated in connection with their participation, although they generally receive compensation and investment opportunities in connection with their portfolio company roles, and in certain cases are also owners of portfolio company securities and/or investors in Mainsail-sponsored vehicles. Such compensation and investments subject participants to potential conflicts of interest in making the statements herein.

The information presented herein does not constitute an offer to sell or the solicitation of an offer to purchase any security. Further, it is not presented with a view to providing investment advice with respect to any security, or making any claim as to the past, current or future performance thereof, and Mainsail expressly disclaims the use of this content piece for such purposes. The information herein is not and may not be relied on in any manner as, legal, tax, business or investment advice.

The portfolio companies identified do not represent all of the investments made or recommended by Mainsail and were not selected based on the performance of such investments. Rather, they were selected as representative examples that clarify and typify Mainsail’s investment approach. These investments are meant to show a portion of the Mainsail portfolio and are not intended to be representative of any current or future investments. There can be no assurance that any investment vehicle managed by Mainsail will be able to consummate investments with the same or similar characteristics to the portfolio companies described herein, or that, if consummated, such investments will be profitable.

The industry awards shown herein were awarded by third parties not affiliated with Mainsail or an investor in Mainsail Partners-sponsored vehicles. The number of nominees reviewed for each of the awards and number of award recipients were not available to Mainsail, and therefore, those numbers and the percentages of nominees that received each award, cannot be disclosed herein. The awards are given based on the applicable awarder’s own evaluations and opinions and such awards are not indicative of Mainsail’s future performance and do not reflect the experience of, or any rating by, Mainsail investors, or clients, and generally do not relate to investment advisory services to clients.

The 2023 Founder-Friendly Investors, 2022 Founder-Friendly Investors, 2021 Founder-Friendly Investors, and Top 50 Most Founder-Friendly Private Equity Firms of 2020 recognitions presented herein are awarded by Inc. The recognitions were awarded on 10/31/23, 10/5/22, 10/5/21, and 10/27/20, respectively, for the periods 2023, 2022, 2021 and 2020, respectively. Inc. assessed the nominees based on written responses to questions on Inc.’s nomination form and discussions with CEO references. Mainsail Partners paid application fees to participate in these processes. The receipt of compensation influences, and is likely to present a potential material conflict of interest, relating to the awards. There can be no assurance that other providers or surveys would reach the same conclusions as the foregoing.

The Top Private Equity Firms of 2023, Top 25 Growth Equity Firm of 2022, Top 25 Private Equity Firms of 2022, the Top 25 Growth Equity Firms of 2021, and the Top 25 Private Equity Firms for Growth Companies 2021 recognitions presented herein are awarded by GrowthCap. The recognitions were awarded on 9/18/23, 3/1/23, 9/6/22, 2/22/22, and 8/30/21, respectively, for the periods 2022, 2021 and 2021, respectively. GrowthCap assessed nominees based on written responses to questions on GrowthCap’s nomination form and further research and peer commentary. Mainsail Partners paid fees to distribute the results. The receipt of compensation influences, and is likely to present a potential material conflict of interest, relating to the awards. There can be no assurance that other providers or surveys would reach the same conclusions as the foregoing.

Certain information contained herein constitutes “forward-looking statements,” which can be identified by the use of terms such as “may,” “will,” “should,” “could,” “would,” “predicts,” “potential,” “continue,” “expects,” “anticipates,” “projects,” “future,” “targets,” “intends,” “plans,” “believes,” “estimates” (or the negatives thereof) or other variations thereon or comparable terminology. Forward looking statements are subject to a number of risks and uncertainties, which are beyond the control of Mainsail. Actual results, performance, prospects or opportunities could differ materially from those expressed in or implied by the forward-looking statements. Additional risks of which Mainsail is not currently aware also could cause actual results to differ. In light of these risks, uncertainties and assumptions, you should not place undue reliance on any forward-looking statements. The forward-looking events discussed in this content piece may not occur. Mainsail undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

No representation, warranty or undertaking, express or implied, is given as to the accuracy or completeness of the information or opinions contained in the enclosed materials by Mainsail and no liability is accepted by such persons for the accuracy or completeness of any such information or opinions. For additional important disclosures, please click here.