Wednesday, June 25
10:00 AM – 11:00 AM PT / 1:00 PM – 2:00 PM ET
Details:
Founders aiming to scale must move beyond reactive growth and start building with intention. That means connecting your mission and vision to your Ideal Customer Profile (ICP), product strategy, and financial plan — all while understanding where you sit in the market and where you want to go. This webinar will explore how founders can align strategy with execution and how others can follow their lead.
We’ll cover key insights such as:
- Strategic Planning for Growth: Learn how to connect your vision and purpose to strategic choices.
- Defining Your ICP and Market Position: Discover how to move from broad growth tactics to a focused ICP strategy that informs product, go-to-market, and positioning in your ecosystem.
- Product Roadmap Integration: See how aligning your roadmap to customer needs and strategic goals helps build momentum.
- M&A Strategy: Explore early signals around build vs. buy — and how strategic planning can lay the groundwork for future M&A moves.
SPEAKERS
JEFF GARDNER
Executive Chairman, Former CEO at Zen Planner
Jeff Gardner currently serves as the Executive Chairman at various Mainsail portfolio companies including ServiceCore, Boostlingo, SmartMoving, and Skimmer. He is also a General Partner at Springtime Ventures where he invests in seed stage companies in the Rocky Mountains. Previously, Jeff served as CEO of Zen Planner, a former Mainsail portfolio company.
CHRIS CASSIDY
Partner, Sales/Marketing, Mainsail Partners
Chris is a Partner at Mainsail Partners. He works closely with Mainsail’s portfolio companies to optimize their go-to-market strategies. Chris helps sales and marketing leaders build their teams, clearly define their target market segments, build data and technology infrastructure and implement best practices to drive growth efficiently.