
Mainsail Partners
2024 Year In Review
As we reflect on 2024, we’re proud of the achievements of the Mainsail team and our portfolio companies over the past year. Our dedication to partnering with growing, bootstrapped B2B software companies—particularly in vertical SaaS—remained steadfast. We are excited to share these and other milestones as we kick off 2025.
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5 Software Platform Investments
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7 Add-on Acquisitions
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2 Recapitalizations
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14 New Team Members
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115+ Portfolio Operations Projects Completed
Portfolio Updates
5 Software Platform Investments
Software for Engineer-to-Order Industry
Mainsail invested $44 Million
Property Management Software
Mainsail invested $74 Million
Communications Compliance Software
Mainsail invested $63 Million
Business Management Software for Pool Services
Mainsail invested $74 Million
Software for Heavy-Duty Truck Repair Shops
Mainsail reinvestment
7 Add-on Acquisitions
Acquired
Acquired
Acquired
Acquired
Acquired
Acquired
+1 TBA
To Be Announced
Acquisition
2 Recaps
Recapitalized by
Recapitalized by




Value Creation
In 2024, Mainsail provided hands-on support to our portfolio companies by helping build great teams, develop industry-leading products, design data-driven and scalable infrastructure, and grow market share. Our Operations Team is purpose-built for this work, and the results were meaningful.


Events & Thought Leadership
Over 20 years, Mainsail has cultivated a strong and diverse network of friends, partners, and specialists. Through our ongoing programs and content, we aim to actively engage with and empower this community. Last year, Mainsail continued to support:
3 Talent Development Programs













6 Leadership Summits & Events
Mainsail brings together leaders from across our portfolio to network, share ideas, and brainstorm strategies to efficiently grow their software companies, all while connecting on a personal level.
Payments Summit
February 2024
Denver, CO

Product & Tech Summit
March 2024
Austin, TX

CEO Summit
May 2024
Scottsdale, AZ

Talent Summit
June 2024
Chicago, IL

CFO Summit
August 2024
Austin, TX

Sales, Marketing, & CX Summit
October 2024
Denver, CO








2 Content-Rich Webinars
GTM Channels to Generate New Customers
Senior Director of Demand Generation at Mainsail, Mike McEuen, with Content Director at Teal, Camille Trent
Scaling Customer Success with AI
VP of Customer Experience at Mainsail, Jess Bicknell, with Chief Customer Officer at PlanHat, Chris Regester







Examples of Insights Shared
How (When, and Why) to Integrate AI into your HR Function
By: Mainsail Talent Team
Designing an Effective Pricing Page for Your SaaS Business
By: Brian Russell, Vice President of Pricing
20 Questions Every CEO Should Ask While Building a SaaS Company
By: Vinay Kashyap, Partner



Recognition
Mainsail was proud to be acknowledged as a leader in our field, receiving several accolades for the firm and our team.

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Team Growth
At Mainsail, We Welcomed 14 New Team Members
And We Celebrated 9 Promotions




Giving Back
In 2024, we were pleased to support the following charities:




























Our Current Software Portfolio




























