Tracking the Metrics that Matter for Growing Software Companies

Mainsail Partners
Webinar Series

Tracking the Metrics that Matter for Growing Software Companies

Tuesday, July 27th

11:00 AM – 12:00 PM PST / 2:00 PM – 3:00 PM EST

ABOUT: 

Join Bill Salisbury, CFO at Mainsail Partners, as he sits down with Sean Geoghan, Principal at Cherry Bekaert, to discuss key metrics to track for growing software companies.

Many founders and finance leaders find themselves buried in an avalanche of data and metrics without knowing which metrics really matter.  In this webinar Bill and Sean will walk through some of the key metrics they recommend tracking to help founders and finance leaders measure the performance of their business more clearly.    Topics include:

  • The best metrics to measure sales and marketing efficiency
  • Why it’s important to analyze ARR on a size segment basis
  • How to calculate churn on a vintage cohort basis

SPEAKERS

SEAN GEOGHAN, Principal, Transaction Advisory Services at Cherry Bekaert

BILL SALISBURY, Operating Partner, CFO, CCO at Mainsail Partners

Registration is closed