Mainsail Partners Continues to Scale Operations Team with Three Key Hires

Mainsail Partners Continues to Scale Operations Team with Three Key Hires
October 10, 2022 Mainsail Partners

The addition of three new team members is expected to increase operational and strategic support
for Mainsail Partners’ portfolio companies.

AUSTIN, TX and SAN FRANCISCO, CA | October 10, 2022 — Mainsail Partners, a growth equity firm that seeks to invest in rapidly growing, bootstrapped software companies, continues to build and expand its Operations Team with three key hires. Inbar Fridman joins Mainsail’s Operations Team as Vice President of Finance, Brian Russell joins as Vice President of Pricing, and Michael McEuen joins as Director of Demand Generation. In addition to the new hires, Mainsail announced the promotion of Anthony Hayes from Senior Associate to Vice President.

As software companies continue to expand their capabilities in pricing, demand generation and financial planning and analysis (FP&A), Mainsail’s Operations Team continues to focus on expanding its specializations to better support these growth levers. These recent hires will provide augmented support for revenue operations, pricing models and finance organizations to help the firm’s portfolio companies scale their businesses in growing markets.

“We continue to build out our team in areas where we believe software companies will benefit from additional experience and capabilities,” says Bill Salisbury, Operating Partner and CFO of Mainsail.  “We believe price optimization, demand generation and next level financial management are levers for growth which have the potential to unlock value for our portfolio companies. In addition to the value their skillsets bring to Mainsail and our portfolio, we are equally excited about the opportunity for Inbar, Brian and Mike to further enhance our culture.”

As Vice President of Finance, Inbar Fridman will work with Mainsail’s portfolio companies to support M&A, improve systems and processes for KPI reporting, and analyze opportunities for expansion.  Prior to joining Mainsail, Inbar served as Director of Finance at Volaris Group, a subsidiary of Constellation Software. Prior to that role, Inbar held accounting and finance roles at several technology businesses and started her career in public accounting at PWC.

Brian Russell joins Mainsail Partners as Vice President of Pricing and will work closely with Mainsail’s portfolio companies to optimize their product pricing and packaging. Brian brings over a decade of experience developing competitive pricing strategies that help scale software businesses. Prior to joining Mainsail, Brian served as Head of Pricing Strategy at Zuora, a SaaS vendor that provides quote-to-cash solutions for subscription businesses, and at Workday, where he developed SaaS pricing and packaging strategies for new product launches and go-to-market initiatives.

To help Mainsail’s portfolio companies build, optimize, and strengthen demand generation and sales impact pipelines, Michael McEuen joins Mainsail as Director of Demand Generation. Michael’s prior experience includes building cross-functional programs that generated pipeline growth and bookings at SaaS companies, including Gong, Dooly, and Mixmax.

Anthony Hayes joined Mainsail as an Associate in 2018 and was promoted to Senior Associate before being promoted again to Vice President on Mainsail’s Investment Team. As a Senior Associate, he supported several recent investments. Additionally, Anthony recently completed a six-month externship as Chief of Staff at ServiceCore where he played an instrumental role in launching a new website product.

About Mainsail

Mainsail Partners is a growth equity firm that partners with founders of bootstrapped software companies to help them realize their potential. For nearly 20 years, Mainsail has been helping management teams navigate the challenges and opportunities that come with rapidly scaling a software company. The firm includes women and men who are former software company operators who have seen these challenges first-hand. Mainsail offers assistance across a variety of functional areas including talent, finance, customer success, sales and marketing, product management, and R&D.

Mainsail was ranked as a Top 25 Private Equity Firm in 2022 by GrowthCap and has appeared on Inc Magazine’s list of Founder Friendly Private Equity Firms for multiple consecutive years.  With offices in Austin and San Francisco, the firm has raised over $2.2 billion in committed capital and invested in more than seventy companies. For more information, visit or follow the firm on LinkedIn.



The industry awards shown herein were awarded by third parties not affiliated with Mainsail. The number of nominees reviewed for each of the awards and number of award recipients were not available to Mainsail, and therefore, those numbers and the percentages of nominees that received each award, cannot be disclosed herein. The awards are not indicative of Mainsail’s future performance and do not reflect the experience of, or any rating by, Mainsail investors, or clients, and generally do not relate to investment advisory services to clients.

The 2021 Founder-Friendly Investors, and Top 50 Most Founder-Friendly Private Equity Firms of 2020 recognitions presented herein are awarded by Inc. Inc. assessed the nominees based on written responses to questions on Inc.’s nomination form and discussions with CEO references. Mainsail Partners paid application fees to participate in these processes.

The Top 25 Private Equity Firms of 2022 recognition is awarded by GrowthCap. GrowthCap assessed nominees based on written responses to questions on GrowthCap’s nomination form and further research and peer commentary. Mainsail Partners paid a fee to distribute the results.